Last edited by Mekasa
Tuesday, August 4, 2020 | History

2 edition of Launching and managing O and M found in the catalog.

Launching and managing O and M

George Esmond Milward

Launching and managing O and M

by George Esmond Milward

  • 69 Want to read
  • 12 Currently reading

Published by Macmillan, St. Martin"s Press in London, New York, NY .
Written in English

    Subjects:
  • Office management.,
  • Industrial management.

  • Edition Notes

    1

    Statementby G. E. Milward ; with foreward by John E. Wall
    Classifications
    LC ClassificationsHD"31"M453
    The Physical Object
    Pagination91 p.
    Number of Pages91
    ID Numbers
    Open LibraryOL20030229M
    LC Control Number61066442

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Launching and managing O and M by George Esmond Milward Download PDF EPUB FB2

Additional Physical Format: Online version: Milward, G.E. (George Esmond), b. Launching and managing O and M. London, Macmillan; New York, St. Martin's Press, Books Advanced Search New Releases Best Sellers & More Children's Books Textbooks Textbook Rentals Best Books of the Month Business Management & Leadership of overresults for Books: Business & Money: Management & Leadership.

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As with launching a rocket ship from the Earth's gravity pull, a book launch that successfully sends a volume into the hands of buyers requires a lot of thoughtful consideration of the book's target (its potential readers).

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I have reviewed numerous books related to management over the past 15 years and this text includes several components that I often need to add to the textbooks I am using.

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While it’s not easy to launch a book without any kind of online presence, many first-time authors are in exactly that position. Unfortunately, it’s an exercise in frustration to launch one’s online presence—and get up to speed on social media—in conjunction with a book release.

It’s like trying to drive a car at the same time you. Your book must meet a felt need, be well-written, and have the potential to reach a large enough segment of the population.

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